Telegram has gradually emerged as the communication medium for businesses and people in general, particularly in India. Since it has millions of monthly active users and unique features that aren’t available on other platforms, it is an opportunity to establish new communication channels and promote goods or services. Many companies striving to stand out from competitors and looking for opportunities to increase sales are now experimenting with tools like Telegram. And one of the best ways to do so is through cooperating with a specialized Telegram influencer marketing agency. Now let’s explore why Telegram has such potential and how to use it to generate high-quality leads in specific businesses.
Telegram’s Expanding User Base and Influence in India
As of the year 2023, it has captured the hearts of more than 150 million users in a single month across the country. Currently, it is among the highest-rated applications in India and takes the lead in messenger applications. Groups and channels are what make Telegram appealing, as it can accommodate up to 200,000 persons in a group and limitless subscribers in a channel.
It stands out from other platforms because it does not limit business entities to simply express ideas and share updates. This means that whenever a business uploads a post on Telegram the likelihood of it getting to the targeted consumers is much more compared to that for the business posting on social media platforms. For instance, Facebook and Instagram have issues with organic reach, with an average of 2-5%; however, in the case of Telegram, almost every member of the group or channel receives the message.
Now, it has become quite popular amongst the focused groups in India such as the tech geeks, the gym freaks, the share market traders, and the educational forums. Having crossed 800 million downloads worldwide, Telegram is not only an instant messenger but a powerful marketing platform where brands can reach the target audience directly.
Utilising Telegram Communities for Brand’s Growth
Telegram’s channel and group features are a piece of cake for businesses seeking engagement with the target audience. People create groups based on the topic of their interest making it easier for companies to market targeted products. For instance, there are existing groups in the Telegram application such as the fitness lovers group where a fitness brand can launch its products.
The communication with Telegram groups is also two-way which helps businesses to respond to the questions of users and trust them. On the other hand, Channels are marketing tools similar to broadcasting in which brands may post frequent updates, promotions, and offers to their audience.
- Telegram Groups enable brands to establish direct association with the audience. This leads to a relationship that retains customers’ trust in the brand since they feel they are part of it.
- It could be seen that using Telegram groups or channels for promoting products is much cheaper than using Facebook or Google ads for businesses, particularly for the small ones.
- Telegram has much higher engagement metrics than most social media applications as the people in specific channels are active and interested in what is being shared.
- To reach a certain demographic, brands can join or create groups that the particular audiences will find relevant.
Nonetheless, to unleash the full potential of Telegram, businesses require knowledge of the market environment. And that is where a Telegram influencer marketing agency comes into the picture.
How Your Brand Gains Advantage from a Telegram Influencer Marketing Agency
Partnering with a Telegram Influencer Marketing Agency can revolutionize your leads to a great extent. These agencies are more focused on the choice of the right influencers and communities to advertise your brand.
Telegram influencers often manage popular groups with many subscribers, ranging from thousands to tens of thousands. With such influencers, your brand becomes visible to a dedicated audience right from the start. A good agency needs to comprehend the approaches to Telegram marketing. They plan appealing promotional strategies since they address the targeted customer base, and this intends to improve the ROI.
Influencers are recognized as experts within the communities they are involved in. Whenever they promote your brand, their fan base develops trust in them and thus, will be more inclined to engage with your company’s products or services. Most agencies that engage in influencer marketing on Telegram have a way of measuring the performance of the campaign. It greatly helps in making sure that your marketing strategies are fine-tuned for better performance. Telegram campaigns could be time-consuming, or if this is your first time using the platform, you might find it difficult to manage. An agency is responsible for sourcing influencers, coordinating them, and implementing the campaign, freeing up your time and resources.
Conclusion
In today’s business environment, enterprises must introduce new ideas to their strategies. Telegram can thus be a strong marketing tool for generating leads due to its popularity and high user engagement. Through the use of Telegram communities and influencers, brands can reach out to their target market effectively and engage with consumers.
That is where collaborating with a Telegram influencer marketing agency elevates this approach. By doing so, businesses can ensure the proper design of campaigns, reach out to more potential customers and increase the level of trust with their audiences. In general, for startups, as well as for brands operating on the market for some time but not yet using Telegram influencer marketing, there is a great opportunity to achieve great results.