Employer branding is slowly proving to be the competitive edge most organisations are using to attract top talent in today’s market. Employers are not just offering products or services – they are offering organizations as brands of choice to work with. But the rules of the game have changed now. Here comes the LinkedIn Influencer Marketing Agency, the game changer for redefining how employers introduce their company to the world.
The Influence of Employer Branding
Employer branding can be defined as how an employer presents himself/ herself to the employees and the public. Everyone is aware of opportunities such as the attractive monetary rewards in terms of a paycheck or the HR presenting the most glamorous job title; it goes beyond.
But where else can stories of such professional growth and progress be told better than on LinkedIn? LinkedIn is an international site that connects businesses and is the largest global platform for professional networking. This is why a LinkedIn Influencer Marketing Agency can work wonders on behalf of your employer brand.
Why Employer Branding Is Best Practiced on LinkedIn
LinkedIn is a platform where everyone including the working busy bees is actively looking for connections and opportunities. LinkedIn unlike other social platforms is centred on professionalism and therefore the best place to promote your employer brand.
But here’s the challenge: it is not sufficient just to post content about the culture of your company or to record and publish the testimonials of employees. Yes, you have to fight your way through all that. And that is where a LinkedIn Influencer Marketing Agency comes in handy.
These agencies focus on the use of those influences who already possess credibility in your particular industry. LinkedIn Influencers are not merely people who create posts; they are experts and professionals to whom people look for updates.
How LinkedIn Influencers Transform Employer Branding
Targeting Suitable Audience
One of the most significant advantages of LinkedIn is that it’s incredibly precise in targeting. In many cases, a LinkedIn Influencer Marketing Agency can tell you where to look for Influencers that address your target audience. Whatever niche you are promoting, be it developers, marketers or executives, the proper influencer can put you through the correct target market.
Rather than casting a wide net, these agencies narrow down your focus. They associate your employer brand with the right professionals who are likely to fit into your organizational culture and motto.
Increasing Advocacy for Employees
One of the most strategic activities that such an agency will utilize is making your employees mini-influencers. Your workforce is already your best option in advertising your products and services.
Agencies can help organizations provide directions on how to post great content on LinkedIn, share work-related experiences, and participate in influencer marketing campaigns. This mix of external and internal advocacy is something incredibly potent for employer branding.
SUCCESS STORIES
Not convinced yet? Here’s a quick look at various brands that have made tremendous strides when it comes to employer branding through LinkedIn influencers:
Microsoft: The company attracts the best talent in the tech industry to its workplace by promoting culture and innovation, all through collaboration with tech influencers.
Deloitte: Such employee-focused campaigns amplified by LinkedIn-based influencers speak of an inclusive culture and aspect for career development.
HubSpot: HubSpot makes use of LinkedIn influencers to attract talent in alignment with HubSpot’s stated values, considering itself a transparent, employee-first organisation.
Why is a LinkedIn Influencer Marketing Agency Important?
Saying that executing employer branding campaigns in-house is difficult would be an understatement. The skills and network of the agency make a world of difference. They know the ins and outs of the platform, they have connections with the most suitable influencers and they know what strategies can be effective.
So what can one get from engaging a LinkedIn Influencer Marketing Agency?
- Using clear goals and strategic planning of all activities by the employer branding.
- Finding industry-relevant influencers with an active audience.
- Analytics and business intelligence insights to understand and evaluate campaign effectiveness.
- Skilled in developing credible and compelling stories to engage great talents.
Final Thoughts
In the age of talent, branding one’s organization is a critical aspect to consider. The competition is fierce, and that is no longer optional. With the employment of brand marketing, your organization can become one of the leaders among the well-reputed candidates in the market. It’s all about hiring the best and positioning the company the way it wants to be perceived.
Are you ready to change the employer branding of your organization in case you plan to work with a LinkedIn Influencer Marketing Agency? Your prospective employees are going to be all set to start getting employed.